About Me
Hey, I’m Kat Baiborodin! With years of experience across lifestyle, finance, tech and nonprofit sectors, I design PR campaigns that put the right story in front of the right people. By combining targeted media outreach, shareable content and performance-focused social strategies, I help brands increase visibility and create lasting audience connections.
My Approach
At its core, The PR Hat is about seeing the bigger picture. I help brands cut through the noise with clear strategy, strong storytelling, and execution that connects earned media, social platforms, and marketing efforts in a way that actually works.
When you work with me, you get a strategic partner who thinks through positioning, audience journeys, and channel mix so every tactic reinforces the next.
The goal is simple: to help your brand get seen, understood, and trusted.
Strategic first, always
Every recommendation is based on your goals, audience, and data, not on trends alone.
flexible, senior-level support
Access high-impact strategy and execution without the overhead of a full-time hire.
integrated thinking
I connect PR, social, and marketing so your efforts are cohesive, intentional, and effective.
Approachable & collaborative
I work as an extension of your team, whether you’re a founder, solo marketer, or part of a larger organization.